REEBOK | HUMAN DISPATCH SERVICE ACTIVATION | MKG

MKG | Executive Producer : Laurisa Truemper | Associate Producer : Alisa MacKay

The Reebok Human Dispatch Service promoted the ZJet running shoe by allowing customers to try on a brand new pair simply by Tweeting their size and location in Manhattan through a city-wide, high-concept, unique combination of social media and IRL activations.